Mindless Eating

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Brian Wansink’s ‘Mindless Eating’

mindless

Okay I’m cutting straight to the point, if your interested in food and how it controls us then read this book! 

Suggestions for avoiding mindless eating:

  • Find something else to occupy yourself. Ask yourself “what are my interests?”
  • Plating up 20% less will not leave you hungry, it may not even be missed. Of course this is a bit harder if you’re serving yourself.
  • Speaking of servings, the book suggests taking only preserved plates to the table rather than serving bowls. This way you have to go back for seconds in needed.
  • Keep empty packaging on the table until you’re done eating, this will act as a visual cue to your brain that you have in fact been eating and that you’ll start feeling full soon.
  • drink from tall skinny glasses rather than short fat ones. We perceive vertical objects to hold more volume than horizontal ones. Try drawing two equal lines, one horizontal and anothervertical starting in the middle of the horizontal one. It appears that the vertical is longer, even though it is not.  
  • Try to not use the four unhelpful and unhealthy food tool extremes. Do not use food or eating as a reward or punishment, or as a form of guilt or comfort. Easier said than done I’m afraid!

Wansink doesn’t assume you’re looking for a diet and that you need strict rules to control your eating, he is merely a scientist doing his job; presenting the facts. It’s a great read which takes us behind the scenes of the food industry and the way in which food is marketed. It offers a unique perspective to food and what your eating without using your own intake as a case study, you don’t feel targeted or guilty for eating. 

While the author cannot disclose specific information about his various industry consults, he takes us into his world. Its the world of human eating behaviours, I was captivated and taken off-guard. I had thought I knew lots about the relationship humans have with food, but this book challenged my perceptions and I’m all the better for it. 

For instance imagine an elaborately planned dining room where soup bowls magically refill and eaters just keep on eating without knowing that they have consumed more! I thought for sure most people would notice that one but apparently we have more in common with the white lab rat than we’d like to think!

Anyway onto the crux of this book, there’s lots of value here, the hardest part is actually making steps to apply the ideas to your life. I think once you take the plunge it’ll get easier to take care of yourself and follow the basic principles the book outlines; I could say that about most diet books, only I wouldn’t call this a diet book per se. 

Until next time 

Jack

Please remember that I’m a dietetics STUDENT, so none of my opinions should be trusted! PLEASE consult an Accredited Practicing Dietitian (APD) or your GP before applying anything discussed in this blog to your diet or exercise regime